The holder of a $25,000 winning Lotto ticket sold at Aramoho Mags and Lotto has yet to claim their prize.
The ticket won Wednesday's Lotto second division.
"It's really exciting," said Sandy Healy, who has owned what is often dubbed as Whanganui's "lucky Lotto shop" for the past four years.
"We have a lot of regulars but we also have a lot of people just passing through. They know it's the lucky shop."