Jane Hayman has a catchy slogan which is a perfect fit for her recently opened Victoria Ave shoe store - Posh Comfort.
Ms Hayman's in the business of selling shoes "that will take you from pavement to party".
She's been involved in the wholesale and retail business for 30 years and opened her Ave boutique women's store less than two months ago.
"It's essentially a shoe shop covering the middle to high end market with comfort and fashion shoes," she said.
Posh Comfort also stocks accessories so a woman buying shoes at her store can add to those and, in her words, "build a story".