The Manifesto Interview: Huw Gwyther

Huw Gwyther is the founder and owner of Visual Talent, the London-based publishers of style and culture magazines Wonderland, Man About Town and Rollacoaster. After earning a BA in fashion design at Central St Martins in London a school that sports a who's who of fashionista alumni Gwyther headed off to Paris where he worked for "uber-photographer" Mario Testino. After four years he moved to New York to be the managing editor at V Magazine.

In 2005 he was offered the funds to launch his own magazine, Wonderland, on the BBC show Dragons' Den. The rest as they say, is history. Gwyther is currently working on its 10th anniversary issue to be published in September. "It is a very important edition for me, and is going to be extremely special with lots of exciting surprises! We are also working on a big 10th birthday party during London Fashion Week, which should be quite an event."

FASHION

Luxury brand: I could never choose just one. Prada, Dior Homme, Saint Laurent, Gucci and many more!
Designer: My friend, Patrik Ervell, in New York. He makes amazing men's clothes.
Work clothes: office smart or office casual? Both depending on what I'm doing that day.
Store: Colette, Paris.
Online store: Patrikervell.com
Boxers or briefs? Boxer-briefs.
Trunks or speedos? Orlebar Brown swimming shorts never speedos!

LONDON

Best thing: The energy.
Worst thing: The pollution.
Where do you live? In the countryside outside London.
Must see/do: Eat at the River Cafe and shop at Dover Street Market.

TRAVEL

Favourite city: LA.
Favourite destination: Formentera.
Favourite hotel: The Bulgari in Milan.
Airline: Virgin Atlantic.
Snow or beach holiday? Beach.
First, business, economy… private? First ideally, usually business.

MEDIA

Newspaper: Sunday Times.
Magazine: Man About Town, Wonderland, and American Vogue.
Website: BBC.
Blog: Derek Blasberg.
Stylist: Matthew Josephs.

CLOTHES

Shoes: Dior Homme.
Shirt: Patrik Ervell.
Jeans: Patrik Ervell.
Blazer: Prada.
Sunglasses: Tom Ford.
Underwear: Sunspel.
Luggage: Y-3.
Trainers: Nike.
Wallet: Gucci.

GROOMING

Moisturiser: Kiehls.
Perfume: Tom Ford.
Shampoo: Kiehls.
Toothpaste: Aloe Vera Whitening Toothpaste.

FOOD

Cuisine: Italian.
Restaurant: River Cafe and Locanda Locatelli.
Bar: Shoreditch House.
Cafe: Little House, Mayfair.

CULTURE

Artist: Mark Rothko.
Writer: James Baldwin.
Filmmaker: Anthony Minghella.
Architect: Frank Gehry.
Photographer: Mario Testino, my old boss and godfather to my son.