The iconic Adidas Originals Superstar has been given a colourful update thanks to singer and producer Pharrell Williams.
Launching in New Zealand stores today, the Supercolor Superstar pack offers a rainbow spectrum of 50 different shades.
Williams said the new collection was a celebration of equality through diversity.
"It is more diverse than any pack ever before and therefore it is more individual than any pack ever before."
Eleven colours, including the night navy and lab green, are available in store from today and all 50 are available online.
Williams, who has also collaborated with Uniqlo and G-Star Raw in the past, was this week announced as the winner of the CFDA's 2015 Fashion Icon Award.
