Label to Know: Jarrad Godman

By Danielle Clausen
Viva
Danielle wears a dress by Jarrad Godman. Picture / Andrei Blidarean


The beauty of Jarrad Godman's garments is their potential to morph; clever pattern cutting, ties and straps mean his pieces can be anything from gothic to Grecian.

Graduating from AUT just last year, Jarrad has hit the ground running. His spring collection is a humorous exploration of an identity crisis faced after graduating from university, a sense of sarcasm runs rife. The screaming pink and double entendre T-shirt slogans exemplify this tone. Pink and dresses are two things that I normally shy away from, but the subversive nature of Jarrad’s designs makes me feel like I can get away with them.

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