Inside Canterbury Of New Zealand’s Icon-Building Business, Which Is Now In Its 120th Year

Canterbury of New Zealand’s120-year Harlequin rugby jerseys. Photo / Babiche Martens

What does it take to build an iconic heritage brand born from here? Beyond its vast history of creating everything from underwear to army fatigues, Canterbury of New Zealand remains a steadfast staple in the wardrobes of thousands of New Zealanders. So what’s next?

Unlock this article and all our Viva Premium content by subscribing to

Share this article:

Save

Inside Canterbury Of New Zealand’s Icon-Building Business, Which Is Now In Its 120th Year

Unlock this article and all our Viva Premium content by subscribing to

More Fashion

Fashion and politics: Jill Biden’s dress makes a post-debate statement

Chanel’s creative director has left, so where does it go from here?

Would you spend up to $1000 on a dress? Breaking down the true cost of locally designed fashion

These 8 shirt and tie combos are an easy way to look smart

What next for fashion label Paula Ryan? Daughter Bridget Hope on the brand's future

Fashion and politics: Jill Biden’s dress makes a post-debate statement

Chanel’s creative director has left, so where does it go from here?

Would you spend up to $1000 on a dress? Breaking down the true cost of locally designed fashion

These 8 shirt and tie combos are an easy way to look smart

What next for fashion label Paula Ryan? Daughter Bridget Hope on the brand's future

Fashion and politics: Jill Biden’s dress makes a post-debate statement

Chanel’s creative director has left, so where does it go from here?

Would you spend up to $1000 on a dress? Breaking down the true cost of locally designed fashion

These 8 shirt and tie combos are an easy way to look smart