Aside from making old blue magic since 1853, Levi’s has built its reputation on being a company rooted in values. The quintessential American brand has supported racial, marriage and gender equality and the LGBTQ community.
Now in its fifth instalment, Levi's is rolling out another limited-edition Pride Collection which annually donates all proceeds to LGBTQ partner organisations: Harvey Milk Foundation and Stonewall Community Foundation.
This year’s line-up celebrates the theme “I AM______”, inviting wearers to customise half-printed tees and singlets to their own assertion.
Also on offer are an embroidered trucker jacket (pictured), original 501 cutoff shorts and a selection of rainbow-hued or washed denim accessories.
• Available exclusively at World store from February 1 to coincide with Auckland Pride Festival, 2-18 February.
