She declares in her song Heated, off her seventh studio album Renaissance, that she has "Got a lot of style, got a lot of Tiffany on me", and the name-check is true to life as Beyonce stars in the brand's latest 'Lose Yourself In Love' campaign celebrating individuality, love and the value of universal connection.
Launching today, the glittering campaign will later be supported by a film by leading director Mark Romanek, whose connection with music includes an iconic portfolio of music videos such as Madonna's Bedtime Stories and Got Til It's Gone by Janet Jackson.
The Tiffany & Co. Lose Yourself campaign features the multi-award-winning singer wearing a dazzling array of custom jewels, including the Tiffany HardWear necklace, created specifically for the campaign, made from 18k gold links three times the scale of the existing Tiffany HardWear graduated link necklace.
Following on from her previous campaign for the brand co-starring alongside husband Jay-Z in 2021 as part of the 'About Love' campaign, the singer is adorned and styled in classic Beyonce fashion referencing her current era of music in homage to disco and house, dressed in a wardrobe that includes a metallic gold trenchcoat and a figure-hugging jumpsuit with strategic cut-outs, styled by leading stylist Patti Wilson with wardrobe direction from Beyonce's long-time collaborator Marni Senofonte.
The shared vision between Beyonce and Tiffany Co. was photographed by Mason Poole with a video directed by Dikayl Rimmasch.
“I am honoured to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” says Beyonce of the partnership.
