There's no denying Alexa Chung's credentials as a style icon, and the latest campaign for her AG Jeans collection, unveiled today, highlights a very British take on classic French style.
The campaign, photographed in the city of lights, showcases Alexa's individual style and how she adds her own take on French classics, also captured by her comic turn in the campaign's video teaser released last month.
Known for her cool 'It girl' style status, the new collection highlights wardrobe staples with a utilitarian feel, such as four pocket denim jackets, knit polo tops and cropped jeans.
Earlier this week, the contributing British Vogue editor, presenter and model sat down with outgoing editor Alexandra Shulman (the editor's first public appearance since her resignation announcement last week), for an intimate evening discussion around the book Vogue - Voice Of A Century.
It has been a busy start to 2017 for the 33-year-old, with Alexa reprising her role as campaign star for Longchamp (her seventh consecutive for the French luxury leather goods company), and recently ending her two season stint with her Marks & Spencer collection, Archive by Alexa.
Her own fashion line, called Alexachung, is set to launch in May.
