Finding fresh ways to connect with customers from a distance, several fashion brands are utilising its reach via social media.
For Versace's latest campaign #VeryVersace, the Italian luxury brand highlights the power of community over lockdown.
The initiative features people from around the globe creating V-shaped formations through groups, objects, landscapes and scenes from their everyday lives.
Starring in its first campaign is the Paris Cheer squad dressed in a uniform of Versace's iconic Barocco-print, and swapping pom-poms for the aptly named Versace Virtus handbags - named after the Roman deity Virtus, symbolising strength, courage and virtue.
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WATCH: Paris Cheer squad's #VeryVersace challenge
Creating V formations, the new campaign gives a positive perspective in a time where the global fashion industry is undergoing several changes.
Created over lockdown, the #VeryVersace challenge aims to engage, excite and entertain the Versace community over social media, and some of the submissions include V formations from everyday life around the world including patches of grass, mountain vistas, streets lined with palm trees, bridges, shadows and more.
![Photo / Supplied.](https://www.nzherald.co.nz/resizer/v2/KZGYZKMH26J73KAEEEDBI634DI.jpg?auth=90acf3f4190e90c1b40ee416afcc413691ea8852e01e7064d0966067e5a74ea9&width=16&height=20&quality=70&smart=true)
How to participate? simply share anything on social media using the hashtag #VeryVersace that symbolises a V-shaped object.
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