The less-is-more approach is a key theme of this beauty issue and showing strongly in fashion-forward shoots. We particularly like the looks in Servilles’ Your Colour winter hair campaign, with its focus on texture and rich, but subtle, autumnal shades. It’s about a more individualised approach to beauty that flatters the wearer rather than shouts “look at me”. Adam Bryce, who took the shoot outdoors, said the natural look fitted with the new kind-to-hair KP Innosense colour range used by director Paul Serville and colour expert Olivia Davies and coming to salons soon from Wella. The range, which is free of potential irritants PPD and PPT that are in most permanent colour mixes, is aimed at customers with sensitivities or wellbeing concerns.
