The much-photographed Victoria Beckham knows how to work the camera and the products to wow for it. She talks about her luxe-look limited-edition makeup collection with Estée Lauder which follows her international jet-set style by featuring looks based on four cities: New York where she showed her latest collection last month, London, Paris and New York.
Dressed in one of her own designs at the collection’s press preview at her Dover St store in London's Mayfair neighbourhood, Beckham spoke of her excitement: “This is a dream collaboration. I have always dreamed of having my own makeup line. I get goose bumps when I think about it!”
Is a makeup collection something you have always wanted to do?
Yes! I want to share what I know with women all around the world. I have worked with makeup artists since I was 18 years old. I have seen pictures of myself and learned what works and what doesn't. What we have here is truly me. It's tried and tested and, for me, it's perfect — we have created the perfect capsule.
How did the collaboration come about?
Sarah [Creal, Estée Lauder's Lead on Global Partnership Initiatives] came to my house, and I had a dining room table full of makeup colours I had mixed myself, and things that I loved that have been discontinued, and we talked about the possibilities. As a woman who wears makeup and loves makeup, it's been a dream come true.
The collection is broken down into four looks based on your favourite cities. Tell us more about that.
When I am in different places, I do tend to change how I dress and the makeup that I wear. I am from London, I love LA — I live there, I have offices and I show in New York, and then Paris — well, Paris is fashion! I want to make it simple and easy for the customer so she knows she can rely on me to get the full makeup look, and each look is 4-5 products max. I want her to know she can rely on me for everything — from the clothes to the makeup.
How would you describe each of the looks?
London is cool, edgy, rock and roll. It's very evening, but a little bit messed up and imperfect. She is a cool girl with dark eyes and a bit of glitter.
Paris is all about a matte sunset lip with a charred emerald winged eye. It’s really modern and effortless.
New York is luminous, bronzed skin with a bright blue shadow, which is really vibrant. If you're going to do colour, let’s do colour — if you’re going to commit, then commit!
LA is glossy, bronzed, youthful and fresh, and everything that I love about LA. It’s about creating a warm glow.
What inspired the packaging?
I loved going into the Estée Lauder archive. This collection wasn't just about me. It was about celebrating Estée Lauder, and I chose a case from the Fifties and put it in my signature blonde gold. You also get a feeling for my sense of humour and personality, as some of the packaging has the spots, which are in the window of the front of my shop. It's important to have a bit of fun. That is very signature to me and my brand.
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Advertise with NZME.What does your beauty regimen look like?
I start with Morning Aura Illuminating Creme (a radiance cream with micro-pearl pigments) and then I will always wear some sort of a dark eye. I typically use a brown shade as the base and then black closer to the lashline. I always wear eyeliner and bit of bronzer — because living in London we need that — and you can use it to contour. Then I use a lighter lipstick or liner with a bit of lip balm or gloss over the top.
