A rock in Omaha, Nebraska has became an overnight attraction thanks to the cars that can't seem to avoid it, reports CNN.
The rock has spawned a vibrant Facebook group, Reddit community, and a 5-star Google Maps listing - and thousands of memes.
Fan Matt Roberts spoke to CNN, "There's a lot of division and anger in the country and this is just a random thing that is amusing to most people regardless of any other politics."
![It's those meming kids again. Photo / Facebook, The W Maple Omaha Rock](https://www.nzherald.co.nz/resizer/v2/3DLLKNCBMLOU6IIJO7NVOWF5X4.jpg?auth=f4eef7599ca0f572a26b6233024d1b2c0c95b7c7df4db20c3e5742a5f13d1c3b&width=16&height=12&quality=70&smart=true)
Arrow Towing manager Steve Rains told CNN that company has responded to at least six calls of vehicles that have crashed into the rock in six weeks.