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The China International Importers Expo (CIIE) is a great opportunity for Fonterra to showcase its dairy expertise to customers in China, says Teh-han Chow.
"CIIE is an important event in China and held annually - this was the third time we were at this show," Chow, who is CEO for Greater China at Fonterra, told The Country Sport's Breakfast's Lee Piper.
CIIE brings together both domestic and overseas businesses in a forum for international connection, and it was good to see the promotion of imports, "especially as we are in this global economy that is suffering through some of the difficulties of Covid - although China is doing quite well in that aspect," Chow said.
Chinese consumers had increased their spending capabilities so it was the perfect opportunity for Fonterra to showcase products and innovations, Chow said.