By ADAM GIFFORD
Ecommerce firm e:\\volution has bought a majority stake in Auckland-based application developer Maxiom.
Director Henry Norcross said the deal gives the company a financial management information system to add to its online procurement, buy and sell sites, customer relationship management and Microsoft or Linux office productivity applications.
The company started off with its own eprocurement product, but has widened its range to meet customer needs. Norcross said e:\\volution, which has about 40 customers, is making profits.
The Microsoft-based system was developed during the past two years by John Younger, who was also responsible for the Pick-based Integrator Plus enterprise resource planning system still used by some firms.
Younger said the company, which consisted of himself and two others, had been in start-up mode and not really marketing the software but looking for a partner.
He said Maxiom was an integrated system from point of sale to general ledger providing a gamut of wholesale and retail functions.
e:\\volution managing director James Dale said the closest product on the market to Maxiom is Oracle Portal, with a price tag significantly greater. Maxiom will probably be sold for about $3000 a user, but a lot depends on whether it is bought or rented, and what other services will be packaged around it.
He said it suited e:\\volution's target market - franchise businesses or mid range organizations with turnover between $100 million and $500 million but limited resources for e-commerce.
e:\\volution
e:\\volution buys stake in Maxiom
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