The Warehouse isn't in Stratford, but the town is now a key location for The Warehouse Group.
Last week, The Warehouse Group launched a new online marketplace called TheMarket, investing $12 million to start the platform.
While Stratford shoppers have to trek out of town to shop at the bricks and mortar Warehouse stores, TheMarket has a pickup and return option for the town.
The Stratford Fonterra Farm Source store is one of 10 in the country to operate as a pick-up and return location for online shoppers.
The 10 stores chosen are all in towns where The Warehouse doesn't have a store.