Living rurally shouldn't mean you are disadvantaged when it comes to business, education or even your leisure, say Jason Holton and Kelly Ellis of PrimoWireless.
Jason, who's business card declares him to be the "Head Zoo Keeper" at PrimoWireless, believes rural people should have access to the same high quality internet services as their town counterparts.
"Hunter / Gatherer" Kelly agrees, "townies tend to take faster internet speeds for granted , but when you have people living further out, who have to wait 20 minutes just to send one email, then clearly something needs to change".
And something is changing for many of those rural residents across Taranaki, as PrimoWireless steadily adds to the number of sites they have established across the region.
The latest site is situated in Huinga, with a temporary site already up and running, and the permanent one ready to be installed as soon as weather allows. "We have people in the area who can connect with us now and enjoy our faster internet speeds," says Jason, adding that it isn't just Huinga residents who will benefit. Each new site established, he says, has a knock-on effect in increasing the overall reach of their network.