Taranaki is set to benefit from a $700,000 funding pledge from central government.
Minister of Tourism Kelvin Davis has announced $700,000 in funding will go to Taranaki's Regional Development Agency, Venture Taranaki, as part of the Government's $400 million tourism support package in the wake of Covid-19.
Venture Taranaki CE Justine Gilliland says the funding is positive news for the region.
"It's fantastic to get this sort of investment, and we thank the Government for their support."
The funding, part of $20.2m made available to regional tourism organisations, will allow the region's development and promotion agency to progress some long-standing initiatives, such as drive journeys with neighbouring regions, as well as critical work to look at the region's visitor proposition, she says.