The British challenge for the America's Cup has hit an early snag, with campaign funder billionaire Jim Ratcliffe caught in a row with the British Olympic Association.
After Ratcliffe's company Ineos agreed to offer Sir Ben Ainslie's crew a war chest of NZ$217 million, the team changed their name from Land Rover Ben Ainslie Racing to Ineos Team GB.
Ratcliffe's support aims to see Britain bring home the sailing trophy for the first time since 1851, but a squall has blown up between the industrialist – and the BOA, owner of the Team GB name.
Ratcliffe thought he had BOA's backing to use the Team GB name without charge, something flatly denied by the sporting body.
The BOA says it told the billionaire it would never give up the trademark for free, with money it gets from it used to back Britain's Olympic campaigns.