LONDON (AP) A naming rights deal for the Olympic Stadium in London is expected to be sealed within a year.
Premier League club West Ham will become the main tenant from the 2016-17 season after the principal 2012 Olympics venue is overhauled to make it suitable for football.
West Ham vice chair Karren Brady said Wednesday that there's been "overwhelming worldwide interest" from potential sponsors, and ruled out a naming rights deal with contentious companies, including money lending businesses.
"The types of companies who across the world are interested are the type that would make a wonderful contribution," Brady said inside the stadium, surrounded by building work.
Dennis Hone, the chief executive of the company in charge of securing a future for the Olympic Park, said he expects a deal to be concluded in the next year.