Chelsea Football Club revealed their new strip for the next English Premier League yesterday but it wasn't the 'pyjama top' look that angered fans, instead it's the £90 (NZ$189) price tag.
Fans are outraged at the $212 cost for the top of the line version, including a name and number on the back. A cheaper 'replica edition' will cost £55 (NZ$115).
The new shirt, made by Adidas, features a pattern of the rampant lion taken from their badge displayed across the front.
Paying upwards of $200 isn't new for fans of New Zealand teams.