Nicklas Bendtner paid a heavy price for his underpants today.
The Denmark forward was banned for one 2014 World Cup qualifying match for revealing an unofficial sponsor's name on his underwear while celebrating a goal at the European Championship.
UEFA said its disciplinary panel found the 24-year-old Bendtner guilty of "improper conduct," and also fined him 100,000 euros ($NZ159,000).
The punishment rules him out of the Danes' opening World Cup qualifier, at home to the Czech Republic on Sept. 8.
"We will appeal the decision and take it from there," Bendtner told Denmark's TV2 News as the team returned to Copenhagen after exiting Euro 2012 on Monday.