New Zealand Rugby recently confirmed ASB as a new sponsor of the All Blacks throughout this year's Rugby World Cup, the 2016 Rio Olympics and the 2017 season.
Recent ASB promotions have cleverly turned its familiar ASB logo into ABS, which has gone down a treat according to ASB Chief Executive Barbara Chapman.
But the association is also deadly serious according to Chapman who says "We have a very simple vision - to be an unbeatable team with unbeatable service; who better to be with in terms of values, ambition and passion - we couldn't be more aligned to the All Blacks."
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