State Highway 2 at Paengaroa has reopened after a crash between a milk truck and a car which left one man dead, and several others critically injured, including two Rotorua women.
The crash happened at the intersection of State Highway 2 and Wilson Rd about 8am.
Police are urging drivers to take extra care on the roads, particularly around intersections, following the crash.
Police said a car containing three men and two women turned right out of Wilson Road to travel south on State Highway 2 collided with a truck and trailer heading north.
One man from the car died.