The Te Puke Economic Development Group have launched the Te Puke Highway Song
Contest.
Te Puke Economic Development Group spokesman Mark Boyle said the contest, being advertised internationally, was a "terrific way to acknowledge the
recent naming of the highway".
"It is also a celebration of a unique part of New Zealand, renowned for growing goodness and a broad range of achievements on the international stage."
The contest is open to everyone and all musical genres.
The song must include the lyrics 'Te Puke Highway' and 'Te Puke Goodness Grows Here' as a chorus or in several verses.