New World West End Rotorua head butcher Calum Sutherland won the inaugural title of New Zealand's most innovative pork product for his creative "pork ladder" at the 100% New Zealand Bacon and Ham Awards.
The win followed success in last year's awards when the supermarket scooped a gold and silver award for its tasty bacon. It was the only supermarket to win an award in 2014 and this year.
Mr Sutherland is no stranger to winning - he has also been named Young Butcher of the Year twice, in 2005 and 2010, and in 2011 won a scholarship to work at a food festival in Germany. He is the third generation of his family to be a butcher.
In the new category, butchers were required to display their most inventive pork product. Entrants were judged on the commercial viability of the product, whether it was innovative, logical in its production and appeal and its practicality for cooking and serving.
Head judge Anita Sarginson said: "The top entrant showed enormous innovation and is a great showcase of 100 per cent New Zealand pork product."