Eastern Bay of Plenty can add another feather to its cap after taking out the title for the most loved beach in New Zealand.
The Facebook competition run by AA New Zealand asked Kiwis to vote for their favourite stretch of New Zealand sand - and Ohope Beach has come out on top.
AA will be making a signpost to put up at Ohope so everybody knows the area doesn't just have the most sunshine, it also has the country's best beach.
As part of the Whakatane district, which is usually in New Zealand's top three places for total sunshine every year, Ohope offers a little for everyone with its 11km stretch of golden sand.
Ohope was selected as New Zealand's most loved beach after claiming nearly 100,000 of the more than 600,000 votes across a list of about 200 popular beaches, which included some favourites submitted by participants as part of a social media campaign by the AA.