It's cupcakes with a cause - hundreds of the tasty treats have been sold to raise money for the Rotorua SPCA.
Yesterday marked the SPCA's annual national Cupcake Day, which aims to raise money for the thousands of animals the charity cares for each year.
Dozens of local businesses got behind the cause, with staff swapping their suits with aprons to bake and sell their sweet creations.
Rotorua SPCA manager Eve Johnson said she was blown away by the number of people who got involved with the day, and the amount of money raised.