A website launched today is a "call to arms" for young women to stand up for themselves and each other against sexism and sexual violence.
Designed in collaboration with a group of young Auckland women, Em is the brainchild of survivor support organisation HELP and the creative agency Curative.
Em helps clue young women up on how to recognise sexual harm, from unwanted attention or comments right through to sexual assault and rape.
The website also suggests how to look out for yourself and your friends' wellbeing and ways to be supportive when someone you know is experiencing sexual harm.
Em aims to help young women like Auckland teenagers Kushali Tuinder and Sarah Letford, who have been workshopping with the Em team since September last year.