Then there is bespoke nail art - where hand-painted designs are etched on top of a polish or gel coat by a nail designer artiste. The bonus is it gives the nail some strength because is has a thickness other polishes don't and the artwork doesn't peel off as easily as 'standard' nail polish.
Jody Young says the best preparation for applying nail polish is to remove dust, dirt, grime and natural body oils with nail polish remover first - even if you haven't got existing polish on the nails. This, she says, allows the polish to adhere properly.
And it's not just hands we're talking. Pedicures and toe nail art applications are increasingly popular among women. But it's the men of Northland who are lagging behind the rest of the world when it comes to caring for their nails, both hands and feet.
In the USA and Europe attention to male nails is a thoroughly accepted and popular masculine grooming procedure but in the nearly three years Jody has been in business in the Bay of Islands just two men have asked for a pedicure.
"It would be great if more men thought about these things," she says "and particularly for pedicures. We can trim the nails, exfoliate tough skin and clean and it's so good for the feet."
As for the future, forget about what was called 'hunter hues'. That's so last season. Perhaps Northland men could embrace nail art and start a fashion vogue to call their own and to lead the world in these matters.
If the urban woodsman look of a couple of years ago (face stubble and Swannies) can make the New York fashion magazines why not a rugby ball or a pig hunting knife as male nail art to grace size 11 feet? You heard it here first.