An initiative to encourage Kaitaia's main street shoppers learn te reo Maori was launched on Monday, the first day of Te Wiki o te Reo Maori (Maori Language Week).
Te Whare Wananga o Awanui a Rangi kaiako Wayne te Tai, Te Oranga youth worker Paulette Lewis, Te Rarawa kaumatua Dixon Motu and his wife Morehu spent the morning handing out posters to more than 20 businesses that were supporting Te Wiki o te Reo Maori by various means.
Some had window displays, others were serving Maori kai, while some had set up displays of Maori-themed products.
Along with posters signifying that they are supporting the initiative, the businesses are also showing phrases and product names/descriptions in both English and Maori.
Mr Te Tai said the initiative was well and truly overdue.