Customer service has long been touted as small-town businesses' best defence against big box stores, and nobody provides better service in Kaitaia than Shackleton's Amcal pharmacy.
That became official on Friday night when the pharmacy won the 'Get it Right' trophy at the second annual Kaitaia Business Association awards, from 34 other nominees.
It also collected the Tane Mahuta award for best service by an individual, courtesy of employee Jillaine Neho (who was not at the function).
Mrs Shackleton said Ms Neho was "absolutely the nicest most helpful staff member" (in a firm when nice and helpful were encouraged and highly prized).
"She's always smiling she always does everything that asked of her. She is a treasure," she said.