It is 1937 and the European population of Kerikeri has climbed to 600. The Post Office was the first building to be completed on Hobson Avenue and was opened on the 8th of October by Captain Harold Montague Rushworth, MP for the Bay of Islands Electorate.
Across the road the second building to be completed in the avenue, a cinema, opened its doors and after the movie on a Saturday night the seats would be cleared away for dancing. Today if you're sitting in the front row your feet will be resting on what remains of the sprung wooden dance area made of tawa.
Current cinema owner, Mark Galloway, is about to become part of history too. A huge leap forward in cinematic projection is set to be unleashed onto a willing public even if most of us don't realise it's a revolution in the making. Yes folks, now showing at a theatre near you is Movies Go Digital and it's been years in the making.
The first tangible progress in the film world was from silent to sound in the 1920s. Then along came nitrate film which was so combustible projection rooms had to be fire-proofed. That was replaced by the more-stable celluloid in the 1950s and, basically, film hasn't changed since except to increase the number of frames-per-second sliding through the projector which, for the moment, is 24. That will double with digital projection and gone with the wind will be not just the old projection equipment but the projectionist sitting upstairs as well.
We will get the encrypted movies delivered in a little box. The image is more stable, crystal clear, no jumping or flickering and light years away in quality, says Mark Galloway.