It might be natural for new parents to want to keep their babies close, but Plunket's national adviser for Māori health, Zoe Tipa, has reiterated the potentially life-saving importance of safe sleep practices.
For parents who chose to take their babies into their own beds, sturdy plastic pepipods or flax wahakura were a safer option.
"But unless you have one of these, our advice is to follow the usual practice of keeping your baby in their own bed, make sure they are sleeping face up and face clear, and the house is smoke-free," Ms Tipa said.
And it was important to maintain safe sleep practices while travelling and on holiday.
"When you arrive at your destination, don't leave your sleeping baby in the car or car seat.