Robin Billington couldn't believe his eyes when he drove along the Waipapakauri Straight on Friday afternoon and saw smoke.
The Rangiputa Volunteer Fire Brigade CFO had spent much of his day distributing fire ban stickers, and was flabbergasted that, despite the dry conditions and all the publicity, someone had struck a match.
The rubbish fire, on the Waipapakauri Domain, quickly spread into grass and roadside vegetation, casting a pall of smoke across State Highway 1. Police diverted northbound traffic around the Domain and on to Matich Road, but most southbound vehicles ploughed through the smoke.
Mr Billington said the fire, which he had no doubt had been deliberately lit, had just started when he called it in, but it was well away by the time an appliance and a water tanker (which took water from the creek adjacent to the hotel) arrived from Kaitaia.
"It just took off," he said.