The Durapanel 90 Mile Beach Snapper Bonanza kicked off on Tuesday with the biggest turnout yet in the competition's seven-year history.
This year's event began in relatively mild conditions, albeit one of the coolest mornings of the year so far, with a record 832 tickets sold to date, and the anglers fishing over a daunting 3.5m high tide off a waning full moon at 11am.
However, the fishing wasn't so good, with only 101 fish caught.
The heaviest snapper of the day was reeled in by Izaak Crook, the 5.95kg snapper earning the Hamilton angler a cool $2000 as day one's heaviest fish.
It was Mr Crook's second year fishing the event. The fish hadn't been bettered by edition time yesterday.