It's a bird! It's a plane! No, it's ... a dog named Rascal.
Bay of Islands residents who happened to look skywards on Friday may have been surprised to see a west highland terrier flying past at a height of about 300 metres.
The seven-year-old pooch is no stranger to adventure or the limelight - he even features on his own postcards - but this was his first time parasailing.
Rascal has been hanging out on Russell wharf since he was a puppy with owner Colette Kershaw, who also owns the Russell Booking and Information Centre. He has become a business mascot and an unofficial harbourmaster, mounting regular patrols of the wharf and greeting incoming vessels (especially if he gets a whiff of something tasty on board).
His sea legs have been tested on the tall ship R Tucker Thompson, and he once attempted to stow away on Fullers' Cream Trip around the Bay. But until last Friday he'd never been parasailing.