Princess Cruises has pledged to contribute $100,000 over the coming year, rising to $1 million over five years, towards for Northland conservation projects.
The company will give $2 for every Princess Cruises passenger who visits the Bay of Islands, starting this season, as part of its local partnerships programme, aimed at encouraging the return of kiwi and other native species to areas visited by its ships.
The company plans to work with Kiwi Coast, which supports 120 volunteer pest control groups across Northland, and Bay Bush Action, which is restoring Ōpua State Forest. It will also support the roll-out of the conservation programme Te Waka Kaitiaki Whenua, founded by Paihia's Stella Schmid, to schools across Northland.
Princess Cruises representatives first met Ms Schmid, who offers bush walks through her business Papatūānuku Earth Mother Tours, when they were working with hapū to set up a Māori market at Waitangi's Te Tii Marae.
That led the company to other conservation groups and education programmes, such as Project Island Song's Floating Classroom.