The Far North District Council is urging residents, businesses and visitors to Paihia to reduce water consumption as it struggles to keep up with what mayor John Carter described as unprecedented demand.
The Paihia water treatment plant, which supplies Waitangi, Paihia and Ōpua, was running 24 hours a day, and was producing a record amount of treated water, but storage reservoirs that normally refilled overnight were failing to reach capacity.
"The treatment plant normally produced a maximum of 3200 cubic metres of water a day; staff had managed to push that to 3375 cubic metres a day, but there was no extra capacity left in the system.
Meanwhile, since Christmas Day, demand for water at holiday hotspots in the Bay of Islands had broken records.
"There has been a huge influx of visitors to the area, and the council wants to do all it can to support our tourism industry. However, we simply cannot produce enough water to meet current demand, so I am pleading with everyone to immediately reduce water consumption over the holiday period so we can avoid the need for water restrictions," Carter said.