Gore has a leaping trout, Ohakune its giant carrot, Taihape a gumboot. And now Paihia has joined the list, thanks to the Fuller family, who have donated a life-size leaping marlin to the town.
The four-metre marlin was unveiled on Saturday by donors Snooks and Lola Fuller, on a new section of wharf built especially for the cast bronze sculpture.
Mr Fuller, a grandson of Albert Fuller, who started the family marine transport business in 1886, and his wife had been looking for a way of giving something back to the Bay of Islands community for several years.
They eventually settled on a marlin statue, which they believed would enhance the wharf, be a popular subject for photos, and pay homage to the Bay of Islands' beginnings as a tourist Mecca.
The Bay's first tourism boom was sparked by American writer and fisherman Zane Grey, who in 1926 described it as an "Angler's Eldorado," boasting the world's biggest striped marlins.