Prominent businessman and The Opportunities Party (TOP) founder Gareth Morgan says he will have Northland firmly in his sights when he finalises his party's plans for tax and welfare reform.
Mr Morgan was welcomed on to Te Tii Marae on Sunday as part of the lead-up to Waitangi Day, along with members of the Labour and Green parties.
Asked whether he had any policies directed specifically at Northland, Mr Morgan said poverty was one the biggest issues his party wanted to address, and Northland was "the home of poverty".
"It's a terrible thing to say, and it upsets me, but the statistics don't lie," he said.
Poverty would be addressed in the party's plans for tax and welfare reform, which he hoped to finalise in the next few weeks.