Archie Noble might have died more than 90 years ago, but the business he established in Kaitaia is well remembered by older residents of the town.
Mary Sucich, who walked past the shop on her way to and from Kaitaia Primary School on a daily basis, said she remembered it very well as "pretty up-market," others recalling that it was routinely patronised by their parents.
The shop, where the ASB is now in Kaitaia's main street, also made a small contribution to local history via a mishap involving a night cart can.
Tony and Del Jackson bought their farm on North Rd, before World War II, from one George Bonnett, who operated the town's night cart, the 'chattels' including a substantial collection of rusted cans that were fit only for the dump, accessible in those days solely via the main street.
On one of those trips the lid of one of the cans apparently parted company with the truck, rolled across the footpath and through Nobel's front window.