The term was used much too freely these days, but Paddy O'Leary really was an icon.
So said Mayor John Carter when he learned that Mr O'Leary, proprietor of the Mangonui Hotel, had died. He was 67.
"Paddy was unique, another term that is bandied about too much," Mr Carter added.
"He gave so much to his community; he was Mangonui's go-to guy, and he is going to be very sadly missed."
Near-neighbour Wayne Brown described Mr O'Leary as a good friend, who had been an important part of the community.