Judge Greg Davis has adopted a new tactic in a bid to deter recidivist drink drivers - he's calling on Kaitaia to stop accepting "unacceptable" behaviour, and is inviting the Northland Age to lead the charge.
"Maybe the court of public opinion can achieve what this court, unfortunately and embarrassingly, hasn't been able to achieve," he said in the Kaitaia District Court on Thursday.
"I am instructing that every summary of facts [relating to seven people who appeared for sentencing on their third or subsequent drink-driving conviction] be given to the Northland Age, to do with as it wishes." (One lawyer objected to that, saying the 'facts' could be taken out of context).
"I would have granted an application to use a camera in this court today [a process that ordinarily requires a written application to be made in advance]. If these people need to have their photos plastered over the front page, so be it.
"People have to understand that if they choose to drink and drive there are consequences. When seven of 15 sentencings are for drinking and driving for the third or subsequent time, what else is there to do?