Firefighters assisted with first aid and cut the male driver from the wreckage, removing the doors and roof before using a hydraulic ram to push the front of the car away to free him.
"This was all done in very trying conditions, with an easterly gale blowing dust and sand into the eyes of both rescuers and patients," Mr Beddows said.
Ahipara also attended, while two rescue helicopters arrived to take the two most seriously injured to Whangarei, the others going by ambulance to Kaitaia.
While that was happening another Kaitaia appliance responded to a major blaze at Taumarumaru reserve, at Cooper's Beach, where a flare had set fire to scrub. A Mangonui crew was already there, but couldn't do much other than protect property, the terrain precluding any attempt at getting an appliance close to the blaze. Crews from Kerikeri, Kaeo, Taupo Bay, Karikari and Rangiputa also responded.
Kaitaia and Ahipara crews saw the New Year in at a small hedge fire, started by fireworks, on Ahipara's Foreshore Road, just before midnight, and an hour later an appliance was dispatched to remove a tree that had fallen across Fairburn Road. They were back at the same place 10 hours later after two more came down, coming across a nose-to-tail crash in South Road en route.
A couple of young girls suffered minor injuries.
The afternoon of January 1 brought three more calls, an oven fire at an address in Melody Lane being followed by a diesel spill on SH10 at Kaingaroa and a call to assist at a crime scene in Bonnetts Road once the police had completed their initial investigation.
A crew from Houhora responded to a two-vehicle crash near Waihopo on Saturday, Kaitaia's appliances being turned back at Waiharara. Both cars were written off but no one was seriously hurt. One driver has been charged with careless use.