This is a genetically-engineered, fake American product of highly dubious origin whose disgusting ingredients include: water, protein powders, glues, factory flavourings, flavour enhancers, synthetic vitamins — all clear indicators of low-grade, ultra-processed food — and soy leghemoglobin (SLH).
A little research reveals that SLH is a vat-grown, genetically-engineered form of the heme iron found in the root nodules of soybean plants that has no proven track record of safety.
We're told that SLH gives the fake meat a "bloody" meat-like taste and flavour. Yeah right. Even the (normally lax) US Food and Drug Administration's stated position on the Impossible Burger is:
"FDA believes that the arguments presented, individually and collectively, do not establish the safety of SLH for consumption, nor do they point to a general recognition of safety."
The FDA also noted that soybeans are one of the most common allergenic foods.
Good on NZ First MP Mark Patterson and National's agriculture spokesman Nathan Guy for giving Air NZ a good bollocking about the disgusting fake burger. They're right — any meat served on Air NZ flights should come from our high-quality, beautiful grass-fed beef and lamb (supporting the New Zealand Taste Pure Nature brand).
A high-quality vegetarian patty (from a New Zealand company like Bean Supreme or Sunfed Meats) should be provided as an alternative, not an imported, unsafe GE product.
"Disappointing to see Air NZ promoting a GE substitute meat burger on its flights to the USA. We produce the most delicious steaks and lamb on the planet — GMO and hormone-free. The national carrier should be pushing our ¦premium products and helping sell New Zealand to the world" — Nathan Guy on Twitter
Get your act together, Air NZ, and pull the Impossible Burger.
LINDA GRAMMER
Whangarei