A commonly perceived lack of investment in the Far North overlooks what some people are doing, and the international recognition they are achieving.
So says Andrea Loggia, and he knows what he's talking about.
As a "worthy example" of such success, he cited the Sovrano Limoncello that he and his family manufacture at Skudder's Beach, near Kerikeri, which had added two more major international awards to its already impressive collection.
The family's Cream Limoncello won gold and was named best buy at the International Beverage Institute Chicago competition, while the original limoncello also won gold and was the top-rated example of the Italian liqueur in the competition.
The awards added to a long history of success that began in 2010, when the company won its first gold medal from the Testing Institute in Chicago, scoring 95 points out of 100 with its '95 Limoncello and '94 Cream Limoncello.