The Kaitaia Rugby Club Family Day attracted an estimated 40 people who spent a good part of Saturday picking up rubbish around the reef at Ahipara.
Spokesperson Clayton Murray said he and a handful of other Kaitaia rugby club stalwarts, notably Kiri and Harley Sloane, were behind events like this and the inaugural Kahawai Klassic fundraising fishing contest held at the end of last year.
As well as being a day of bonding for Kaitaia rugby stalwarts, players, administrators and supporters, Murray noted the clean up day was also a way to show the local community the club was moving away from the old-school mentality of just being all about playing rugby and drinking beer afterwards.
"Our whole mantra is to really get back involved in the community, and bring families back to our club, which is possibly the reason rugby has been dying up here," he said.
"We had a huge amount of support from our club. It was good to get out there doing community based work rather than just being purely about rugby."