For most people in business in these Covid-19 days, the focus is on surviving until restrictions ease and people start spending money again. Kaitaia woman Evelyn Wild has gone one better than that though - she's opened her doors in the town's main street for the very first time.
It was something of an experiment, she said shortly after opening on Saturday morning (and having already served her first customer).
"I'll see how it goes before I decide whether or not to keep going," she said.
She opened from 9am to 1pm on Saturday, and will open daily throughout the rest of this week, from 9 to mid or late afternoon, depending upon the response.
"I might close the door at 3 if it's a bit slow, but if I'm busy I'll keep going until 5," she said.