A David versus Goliath battle is brewing in the Far North, with a Kaikohe pensioner taking on New Zealand's biggest supermarket chains.
The scrap centres on a council attempt to reduce alcohol harm by cutting off-licence hours and setting rules about the location of liquor stores.
In mediation earlier this year the council reached a compromise with four of the companies and organisations that appealed against its proposed liquor rules - Progressive Enterprises (which owns Countdown), Foodstuffs (New World and Pak'nSave), The Mill and Hospitality NZ - but a fifth appellant, Kaikohe man Shaun Reilly, is sticking to his guns.
The other four found the proposal too restrictive; for Mr Reilly, it wasn't restrictive enough.
The next phase of the battle will take place at an Alcohol Regulatory and Licensing Authority appeal hearing at the Turner Centre in Kerikeri on December 13-15, when Mr Reilly will put his case for cutting off-licence hours, including alcohol sales at supermarkets, to 10am-7pm. He also wants off-licence sales banned altogether on Sundays.